Date: 14th May 2011 at 9:22pm
Written by:

Let me tale you a tale.

There once was a jeweller by the name of Gerald Ratner. Gerald had not one jewellery shop but lots. He rewrote the rulebook for jewellery retail. He piled ’em high and he sold ’em cheap. His shops had big gawdy posters in their windows and he employed his East End market stall techniques on the High Streets of Britain, boldly offering cut price schmutter.

One day in 1991, Gerald woke up, went to as usual and then toddled off to make a speech at the Institute of Directors. Unfortunately that was the very day Gerald –  a pioneering and successful businessman – lost his ******* mind.

He stood before his peers and revealed that his jewellery was “total crap!” He went on say that that some of the earrings his shops sold were “cheaper than an M&S prawn sandwich but probably wouldn’t last as long!”.

By the time Gerald got home, he discovered that single handed he had wiped £500M off the value of his company.

And so to ‘IdiotGate’.

It beggars belief that Redschnapps has done a Ratner. It is stunningly obtuse for him to question his customers’ right of reply. He’s paid handsomely for managing a football club who’s fan’s constantly want more. He lives in unmitigated luxury doing a job that many dream of doing.

He swans about in top of the range motors and hand finished suits watching his mobile phone bleep while there are people in the NHS caring for incontinent pensioners in exchange annually for what he earns in a week.

It’s bewilderingly arrogant of him to call those that dare to call a radio station to voice their dissatisfaction, ‘idiots’.

I’ve made no secret about how I feel. I think on balance he’s done a good job. But his comments aren’t welcomed by anyone. Not by his supporters nor by his detractors.

Dead man squawking.