Date: 19th June 2011 at 1:13pm
Written by:

Afternoon.

I see the earth appears to still be gently spinning and no reports of ships sailing of the edge of the world into dragon’s mouths.

But should we lose any star players this summer, it’ll not be a embarrassing as the new name across our shirt. Aurasma.

Who actually ok’s stuff like this? If you’re forced to give some foot powder pharmaceutical a brand name rather than have it known Monotricetylene Chloride than ‘Monoped’ probably isn’t going to damage sales.

But ‘Aurasma’. Is this what their Ideas Board looked like after consuming several pints of mescal?

Here’s from their official site.

Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time.

Available on smartphones, the app was created out of technology that is capable of recognizing images, symbols and objects in the real world and understanding them. It can then deliver relevant content in real time, including videos, animations, audio or webpages.

Using the smartphone’s camera, GPS, Bluetooth, WiFi internet and its position, acceleration and direction, the technology combines image recognition and a conceptual understanding of the 3D world to recognize objects and images and seamlessly merge augmented reality actions into the scene. Without the need for barcodes or tags, the app is able to see its surrounding environment and make it fully interactive.

I like phones with big buttons. Preferably marked ‘A’ and ‘B’.