Barcelona’s sporting director Deco has returned to London for a second round of discussions over Chelsea striker Joao Pedro, but the Blues are maintaining a hardline position that has been consistent throughout weeks of speculation linking the Brazilian with a move to Spain.

Daily Mail journalist Kieran Gill confirmed on May 26: “Chelsea’s stance is that Joao Pedro is not for sale, they are not placing a valuation on him, and the player himself is happy at Chelsea.”

That framing of the player as “priceless” to the club is a deliberate negotiating signal, designed to make any formal offer from Barcelona feel inadequate before it is even submitted, and to deter the Catalan side from pushing the pursuit into territory that creates unnecessary internal friction.

Fabrizio Romano had already played down the speculation earlier in May, writing that Pedro “is very important to Chelsea,” a position that aligned with the club’s own communications throughout the saga.

BBC Sport journalist Nizaar Kinsella added nuance to the picture, writing that Pedro “is not only considered not for sale” but is understood to be “happy at Chelsea, even if he is not satisfied with the club’s current league position,” drawing a distinction between dissatisfaction with results and any desire to leave.

Barcelona’s interest stems directly from Robert Lewandowski’s summer departure and the prohibitive cost of their preferred alternative, Atletico Madrid’s Julian Alvarez. Pedro at €75 million represents a more financially accessible route to a centre-forward, even if the price is still significant for a club managing La Liga’s financial regulations.

Alvarez himself has told Atletico Madrid he wants to leave and rejected a contract extension, so Barcelona’s pursuit of that target has its own complexity, with the AS report suggesting the Joao Pedro talks are partly running in parallel as a contingency.

Chelsea finished tenth in the Premier League under new manager Xabi Alonso’s debut season, missing European football entirely, which creates the kind of leverage for Barcelona that Chelsea’s own executives are clearly trying to neutralise by refusing to engage on any pricing basis.

Pedro contributed consistently to Chelsea’s attack across the season and has become one of the few signings from the club’s recent spending era that has delivered on expectations, which is precisely why losing him carries reputational as well as footballing cost for BlueCo.

New head coach Alonso’s position on Pedro is also relevant. Reports suggest he is not pushing for the sale, and a manager arriving at a new club is rarely inclined to authorise the exit of the one forward whose quality is not in question.

The coming weeks will test whether Barcelona’s determination to sign a centre-forward on their terms can outlast Chelsea’s wall of no, or whether the financial logic of an offer somewhere north of €75 million eventually shifts the club’s calculation.

James is a UK-based staff writer and has been writing about sports and entertainment news for over six years.