Date: 9th August 2013 at 7:11pm
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Tottenham Turfies

It was during the decidedly underwhelming FL92 on Sky that Ledley King announced that there was something secretive living under the pitch at White Hart Lane.

What could it be? A cowering Florentino Perez? Arsene Wenger’s chequebook? Maybe even a chained Jonathan Barnett furiously thrashing out a new contract for Bale.

I think few could ever have predicted what the club would later announce. Living beneath  the pitch are a collection of animated characters known as ‘turfies’ which form part of an interactive new gaming platform aimed at under 10’s.

Chairman, Daniel Levy, said:

“We wanted to make Tottenham Hotspur Football Club more accessible to a younger age group and reach out to the next generation of fans around the world who will play a vital role in the future of the Club.”

“This platform represents a significant investment and we believe this fun and entertaining concept is the perfect way to engage our younger fans like never before.”

Whether you think this is a cynical marketing indoctrination by the club or simply a substitute for getting out and playing football in the flesh, the turfie concept represents a ground-breaking new initiative by the club. I think any attempt to capture the interests of the very youngest Spurs fans should be applauded, and this project could soon be a huge success.

Have a watch of the video below to find out more about the Tottenham turfies.

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COYS