Date: 1st January 2011 at 8:03am
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Appy new year? It may well be if you are in the Tottingham Hotspurs Merchandising Dept.

Artful ’s slip highlighted it has to said by Matt Butler in the Belfast Telegraph is a corker. Here’s the quote in full. It may be entirely innocent of course.

“He’d have to fight for his place, he’s not going to play every game, he knows — he’d know — that, he’d be a good influence, he’s the type of lad that would be good at your club. He’d give the place a lift.

You need people like that around you. He has been a fantastic player and is someone the players would look up to and respect. He could still do a job for sure, if he is over his and he is as fit as he thinks he is.”

I hear grumbles from some on Sir David’s signing. Chuntering about the ‘Beckham Circus’.

If by this you mean having to suffer an initial day or two of him and – the ironing board with a pair of cupcakes strategically nailed onto it that is – his wife being photographed arriving at The Lane; photographed standing on the grass, photographed ‘joshing’ with Arry …then so what?

The reality is that this guy – love him or hate him – is so good for business it hurts. Overnight we become a global brand. Within days, some kid be he in Knaresborough or be he in Nepal will say to his dad, ‘I want a shirt with Beckham on.’

As the Spurs go marching in to Europe; to a new stadium and new dawn …I’m just nipping down to the newsagents to put a card in the window. ‘New Recruits Welcome’.

There will be those who want to get embroiled in a debate about where he plays. Who cares? Hack the head off so the crowd can see him and whack him in the Chirpy suit. Get the cad selling bagels on the concourse. But get him in. Stand on me.