Return Of The [Dirty] Mac

Good morning.

Some people think that newspaper content has an inherent value and so ought to be paid for by its readers. There isn’t a business model (that actually works) based upon the word ‘ought.’

The London Evening Standard leaves others in its wake on the 12th of this month as the paper that was value at 50p hits the streets for free. My prediction is that their wish to increase from 250k readers to 600k readers may in time prove conservative.

Meanwhile, sheltering behind a pay wall like malnourished pup holding out for an RSPCA van to turn up, is The Times. And over that wall is the news that David Pleat is returning to Tottingham in the capacity of ‘European Scout.’ 

Pleat arrives staggering from the train wreck at Nottingham Forest. Pleat held onto with his fingertips a part time consultancy job at the City ground where baying fans eventually got their wish as he and Schteve McClaren  got the old Spanish Archer.

Let’s see how many Forest fans will still be smiling when they read this morning that Roy Keane the World’s Crappiest Manager™ is the bookies favourite to be appointed. 

Back to The Lane and our thoughts must be around how this might effect the buying dynamic. Is this merely Director Of Football by another name? Or a crystal clear indication that Levy & Co have caught on that Arry’s transfer talents significantly ebb the moment he walks into a departure lounge?

I have a soft spot for Pleat, his insanity is a part of football that should be cherished but is fading. Pundits and presenters are more like mortgage advisors these days …oh well, the policemen are getting younger too.